PM Playbook | How to become a Product Manager

A proven playbook to get the job based on lessons from Amazon, Atlassian, SafetyCulture, Eucalyptus and our own startups. For the price of a lunch!

Everything you need to know to nail it as a Product Manager:

Letter from Matt & James

What makes a great PM?

About us

What to expect from this playbook

Part 1: Outcomes

Part 2: Laying the foundation

• Why you want to become a PM?
• Setting your goal

Part 3: The PM playbook

• Chapter 1: What is a product?
• Chapter 2: What is a PM?
• Chapter 3: Customer insights
• Chapter 4: Market analysis
• Chapter 5: Product vision & strategy
• Chapter 6: Product roadmap
• Chapter 7: Delivery
• Chapter 8: Defining & measuring success
• Chapter 9: Working with others

Part 4: Getting the interview

Part 5: PM interview questions

Part 6: Levels of PM

Part 7: Advanced PM playbook